Monday, June 23, 2008

Mobile payment system in M'sia: Its potentials and consumers' adoption strategies

What Mobile Can Do For You?

Mobile payment is actually a walking ATM Machine. It is a virtual wallet residing in your mobile phone. People can have all kind of convenient ans easy steps for paying bills, buying prepaid or ring tone, reloading phone amount, even transferring money to any hand phone, any bank accounts at anytime from anywhere around the world. This not only can bring forward the technology, and also bring convenient to life!




Mobile Money is a PIN-based mobile payment solution designed to address the limitations and bottlenecks created by cash, cheque and credit cards. It also gives the freedom to shoppers to buy products online and pay the merchant using his/her mobile phone without being physically present at the store.
When it comes to online selling, selecting a payment gateway is one of the major obstacles faced by the merchants in Malaysia. There are too few choices available, worse, none of these limited choices are cost effectively. This problem has been addressed by Mobile Money, since it allows merchants to take online order without the need for online shopper to disclose their credit card information.

There are many advantages for a person to have mobile commerce:
*start a low cost franchise












*earn loyalty income





*as mobile credit card






*
buy direct from suppliers to save or to do trading










Nowadays, mobile money has work together with government department such as TNB and Syabas Sdn Bhd to create easy payment for consumers. This way not only can give consumer a easy way to settle their bills payment, it also can bring the work growth into efficient. What is the trend today? Mobile Money International Sdn Bhd targets to achieve one million users for its new service Mobile Money Wallet (MM Wallet), which had been launch 2 months ago.


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